| Aria
has been serving public broadcasting (both radio and television) with
fundraising support services since 1985. In fact, our very first client
was a public radio station. Our customer-focused telemarketing (AriaCalls),
handwritten direct mail (AriaCards), and comprehensive, integrated
programs (AriaConcepts) provide exceptional returns on investment in
renewal, lapsed, add gift, major gift, and capital campaign fundraising. |
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“What do I
love about Aria? After we
set the schedule for the
year (and get the different
programs up and running),
our reps at Aria take care
of everything. They remind
me when I need to give them
a list or more materials and
they take it from there. I
love that! Most importantly,
the callers are professional
and I can’t remember the
last time I had a complaint
from a member about our
telemarketing.”
-- Sherri
Mancini, Director of
Development
WGUC, Cincinnati: |
|
Public TV and radio stations throughout the land trust Aria to
cost-effectively maximize revenue while maintaining and even improving
valuable relationships with their donors.
Retaining members, and bringing back lapsed donors are Aria’s
specialty. Understanding public radio and television member demographics
and donor behavior helps Aria work with clients to maximize results, and
minimize the cost per dollar raised.
In particular, Aria has had success with first-year, pledge derived member
retention, using telemarketing and AriaCards in partnership to reach this
difficult to renew cohort.
Aria realizes the difference between members and “transactional” donors,
and works with client stations to strategize effective means of retaining
both groups.
From Alaska to Florida, and New Hampshire to Southern California, Aria
serves public broadcasting with respectful, courteous, and productive
telemarketing services, and effective hand-written AriaCard mailings.
Aria is small enough to value your organization as a client, but large
enough to handle almost any campaign in a timely and professional manner.
Peter Wallace is the Aria vice president who works with the public
broadcasting industry. Peter worked as development director and membership
manager at Wisconsin Public Radio for 17 years. Peter has been with Aria
since 2001, after having been an appreciative and loyal Aria client for 15
years. Contact Peter Wallace at
peter.wallace@ariacallsandcards.com
or call him at:
(800) 955-9924 ext 2737
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